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Case Studies

Merchandising App

GSK

creativeTech & Engineeringuser experience design
Zach Bishop

Core Project

Team

Brief

GlaxoSmithKline (GSK) is the sixth largest pharmaceutical company in the world. To enable their staff to remotely generate planograms for their distributors, we developed a cross-platform tablet app shelf planning tool.

Realism
The tool was designed to allow users to create bays, shelves and products that accurately represented the dimensions found in-store.

Using the tablet’s camera to photograph products, a user can then input the exact dimensions. The camera can also be used to scan product barcodes to check for products already in the inventory, which users can then drag-and-drop onto the shelves.

Full portable product database
The client provided a sample inventory, algorithms and a product database which we imported in to the tool. The app was developed using PhoneGap, to enable cross-platform compatibility.

Outcomes

The tool provided a simple and easy solution for GSK and removed the need for staff to visit the physical stores.Services and Technologies Delivered:

Creative
Branding, UX & UI design
Tech
Cordova, Angular JS, iOS, Java

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