MENU

Case Studies

Digital Season’s Greetings Card

Balfour Beatty

3D, VR & Motioncreative
Sean PattersonZach Bishop

Core Project

Team

The Brief

Balfour Beatty is a leading international infrastructure group with more than 100 years of experience in delivering highly complex infrastructure projects. Balfour approached us to produce their Season’s Greeting Card – for any company, an outwardly light-hearted challenge, but crucial in terms of brand perception.

Initial storyboard
Following a presentation of mood boards and source material we developed the concept through sketches and storyboards.

The result of our thinking was an e-card depicting an interactive miniature 3D world inside a snow globe. Recipients could enter and explore a world composed entirely of Balfour Beatty’s construction and infrastructure projects from around the world.

Test Render
A still test render overlaid with notes. An idea of the intended development & animation.

"I've done the sums. We need more computers to render this in time"

Sean Patterson, Experience Director

The Outcome

92%
Click-throughs
89%
Engagement Rate
10/10
Feel good rating

View more projects like this...