Spirit Resourcing Group is a recruitment consultancy for the FMCG community, with an emphasis on the Food and Drink sector. Spirit approached us to refresh their brand to align with their new vision for 2015 and beyond – “New frontiers”.
2nd Round Mood board
We developed 7 mood boards during a two-phase process. The 1st round covered general themes and styles enabling us to acquire a strong feeling for the place Spirit wanted to be as a brand. The 2nd phase presented a set of choices pivoting around photographic curation, typeface design & logo concepts.
“We should try a bird”
Mike Gyi, UX Designer
As part of Spirits new brand toolkit, we curated and developed a selection of inspirational / aspirational images. "New frontiers", "Lift-off" & "Exploration" being some of the common themes.
We used animation to enhance the brand, delight the user and push a narrative forward.
Logo animation / ident
Part of the process involved bringing the logo to life.
The rebrand has been pivotal to Spirit's market repositioning. The success of the rebrand has led to closer collaboration with between Spirit & WAI on numerous other tech and creative projects that will continue to push Spirit towards the top of their market.