Case Studies

UX & Technical build

ZAK Agency

Tech & Engineeringuser experience design
Sean Patterson

Core Project



ZAK are an independent creative agency who wanted specialist UX input for their new site. We helped develop the UX solution whilst ZAK developed the creative for the site. Regular work-in-progress reviews ensured the creative stayed true to the UX vision. The designs were then handed over to WAI to build.

User Flows & Site Journey
After the initial kick-off meeting where they provided some of their designs and we shared our UX expertise & advice on how to solve some of the issues they were facing, we formalised the process completing a full UX review concentrating on improving the user flows throughout the site journey.

ZAK wanted to integrate a blog section which included articles from their 'coolsh*t' weekly newsletter.

UX vs Final Live Site

The homepage presented a significant technical challenge for our developers featuring a unique ZAK shaped animated mask. This was to be overlaid on the showreel with the full video is slowly revealed on user scroll.

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Home Page
Featuring a unique ZAK logo animated mask on scroll.


A successful partnership. WAI were able to add both technical resource and expert UX advise to create an engaging and user friendly experience.

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